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Monday, January 02, 2006

RSS for business

I finally found a thread discussing RSS applications in the workplace. About F-in time.

RSS Applied has a aggregator section devoted to corporate applications of RSS.

Now, granted, this is basically a PR avenue for these guys. They are trying to sell the same kinds of services that I was getting at a couple of weeks ago.

But I think they've got it a little wrong. It isn't about marketing channels. It isn't about external operations. This is the 'build a better home page' approach.

The opportunity is in using appropriate technology for certain types of vital communications. Most of corporate operational communications are many-to-many engagements. Meetings are the core of this system. Phone calls, faxes, emails, have all augmented these systems.

The social platforms serving blogging are a much better fit for many-to-many communications than any of these transformative technologies.

Anyway... its good to see that I'm not the only one recognizing this fact (though I already think MSFT is on the scent). Its also good to see that the idea has not advanced very far. The pricing info is also useful.

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